Giving away promotional items is obviously one of the best marketing tactics around. Promotional items are cost effective. Cheap custom tee shirts and screen printed totes each generate 200 and 1,000 brand impressions per advertising dollar, respectively. Plus, they have a huge impact. In one study, the vast majority (73.5%) of respondents said that they could remember the name of a brand who’d given them cheap custom tees better than a brand they’d seen advertised on TV.

Unfortunately, success is not guaranteed. If a custom tee isn’t designed well, no one is going to wear it. How then can it generate brand exposures if it’s wadded up in the back of someone’s drawer?

Instead of letting that catastrophe happen, use these tips to design great looking custom tees.

Consider the Colors.

Color is incredibly important. Pairing two or more colors that don’t work well with each other could potentially doom a custom tee from the start. Instead, it’s best to go one of three routes. First, you can use complementary colors, like red and green, blue and orange, and yellow and purple. Second, you could pair warm colors together, or cool colors together. Third, you could pair any color with white.

Consider Logo Placement.

If you give away custom tees to market your business, you’re going to have to make sure people see your logo. Consider putting it nice and big in one of three spots. First, you can put it right smack in the middle of the custom tee’s chest, which is where most companies put logos. Second, you could put it on the back, where there’s more room for an even bigger logo. Third, you could put a smaller logo on the breast of the custom tee, which won’t be able to be seen from far away, but is far more professional-looking.

Consider the Font.

If you want people to remember your company’s name, you’re going to have make it so people can read it. Choose a quality font that’s both legible and artistic. A fancy, cursive font is hard to read, while a childish looking font will make a bad impression. Instead, stick to the classics, like Arial, Verdana, or Times New Roman.

Though it’s not hard to design a shirt, it does take a little bit of though. If you have any questions about designing custom shirts, feel free to ask in the comments.