A quick but sure way to boost brand awareness that will, of course, level up your sales and revenue?
Promotional t-shirts are one of the tools that you need to boost attraction and to generate a good customer base without taking too much effort on your part.
They say the best things in life are free! And giving away free promotional t-shirts, let’s say, as a prize in a contest gives that thrilling excitement to the person to wear it especially if the t-shirt’s design is lit.
Every shirt worn significantly gives you a marketing boost.
The crucial factor you need to remember is the design and “wow” factor of the promotional t-shirts. You need that fresh and stylish design in order to make sure your t-shirts are seen by the customer’s eyes.
Remember there are three rules for design; yes, no and wow. Wow is the one to aim for.
T-shirts as promotional giveaways, but why?
The main goal is to generate new customers and utilizing promotional t-shirts will take the marketing recognition of your brand to a different level.
Let’s take a look into the importance of using promotional t-shirts as a leverage to increase your brand’s marketing awareness.
Free advertising is the biggest value of promotional t-shirts. Every time a person wears your t-shirt, they are displaying your brand to the world. Wherever they are seen from while taking a walk inside the mall, to taking care of their day-to-day activities.
That includes strolling to the park, having fun at the Six Flags – Hurricane Harbor, watching a game at the AT&T Stadium or while having fun at one of the coolest clubs in town. Drawing attention has never been so easy!
And we’re not talking social media, yet! It is free advertisement every time your brand ambassador posts a selfie or shares a video wearing your shirt. It will then get seen by his many followers and fans as well as random people browsing the internet.
All you did was give them a free t-shirt.
Let’s not forget YOU.
Proudly weairng your t-shirt with your business’ logo on it is really a great thing.
You’ll get the privilege and satisfaction of representing your company wherever you go. Be it on the airplane, out to your daily workout session, or off to your kid’s school event.
You get to engage in being a representative for your business, promoting it every time you wear your shirt.
No one else can market your business better than you.
Ready to have your own promotional t-shirts?
A poorly printed shirt can be a big thumbs down by your ambassadors. Ink cracks and ink fading away after a couple of wash are one of the signs to watch out for. Who wants to wear a worn-out printed shirt, anyway? I wouldn’t be so proud to wear one if you’ll ask me.
It is important to have your promotional t-shirt’s design be printed out by one of the best in town while not hurting your pocket too much!
TheShirtPrinter can help you get the best bang for your bucks. We guarantee you a long-lasting and vibrant print on your t-shirts! Be one of our successful and happy clients.
TheShirtPrinter is sure to help you promote your brand well!
It’s a well known fact: custom tees provide an excellent way to generate brand awareness. But why? How can that be? Why is it that cheap custom tee shirts work so well? Take a look.
Attention Spans Have Shrunk.
The attention span of the average human being has shrunk. According to a new study by Microsoft, the average human attention span has fallen from 12 seconds — the average from 2000 — down to a measly eight seconds. What’s sad about that is the fact that goldfish are believed to have attention spans of nine seconds.
Customized Shirts Can Quickly Deliver a Message.
Since the average attention span has shrunken so much, marketers need to have a way to quickly and effectively deliver a message, which is exactly what branded, custom tees can do. A logo, a brand name, and maybe a design on a tee shirt can quickly generate brand impressions that will stick with the audience, because people process information faster visually. According to PsyBlog, the human brains analyzes and stores visual information many times faster than anything else. As Pyschotactics points out, humans retain only 10% of what they read but up to 30% of what they see.
Branded Shirts Are Also Incredibly Cost Efficient.
Not only are branded, promotional shirts effective, they’re cost efficient, too. In fact, printed shirts average about 200 impressions per advertising dollar. So if you spend $500 making custom shirts, you’ll get your brand in people’s brains about 100,000 times, and you know people will wear your shirts. People love tee shirts. In fact, about 89% of people who wear them will wear one once a week.
Basically, custom shirts are a cheap way to get your brand’s name in people’s head before they lose their attention. If you have any questions about the marketing power of custom shirts, feel free to share in the comments.
Cheap custom tees are an excellent way to market a brand, and thanks to social media, they have an even more incredible marketing impact. Here’s how.
Social Media Increases Their Audience Reach.
Between Facebook, Snapchat, Flickr, WhatsApp, and Instagram, social media users share a staggering 1.8 billion photos each day. The photos virtually never go viral, but that doesn’t mean they aren’t seen by hundreds — if not thousands — of the uploader’s followers, and if the uploader is wearing one of your branded tees, well, that’s hundreds more brand impressions generated for you. What’s also amazing is that custom tees also generate about 200 brand impressions per dollar spent, and that’s before taking the effect of social media into account.
Social Media Creates a Better Brand Image.
Every time someone wears one of your branded shirts, it’s as though they’re personally recommending your business or service to those hundreds of people seeing them wear your shirt on social media. That might not sound like a big deal, but consider the fact that a 2012 RewardSteam survey found personal recommendations to be the number one driver of consumer purchase decisions at every stage of the purchase cycle, across multiple product categories.
Social Media Can Act as a Platform to Sell Custom Tees.
You can also use social media as a platform to sell your cheap custom tee shirts, and why wouldn’t you? People love tees. In fact, 95% of Americans wear them — 89% of whom wear them at least once a week — so why not sell them? Facebook has options that allow you to link to your web store easily, allowing new followers to quickly get one of your shirts and generate more awareness for your brand. You could also reward followers who post and share photos of themselves in your branded tees, which builds better relationships with your followers, and can generate a real buzz.
Social media is a marketing godsend. If you use social networks the correct way, you can amplify the marketing power of your branded tees. You can generate several times more brand impressions. You can build a better brand image. And you can even use it as a platform to build a better relationship with your brand’s followers.
If you have any questions about how social media can complement your tee shirt marketing strategy, feel free to share in the comments.
Never, ever underestimate the marketing power of cheap custom tee shirts. After all, they’re one of the most cost efficient ways to increase brand awareness.
On average, branded tee shirts generate 200 impressions per advertising dollar, which means that for every dollar spent making cheap custom tees, as many as 200 people will be exposed to the brand.
Plus, those who are exposed to brand because of a custom tee are more likely to remember the brand. In one recent survey, 73.5% of respondents said that marketing through tee shirts was a more effective tactic than TV advertising.
While the benefits of using custom tees to market a company make it obvious why a company would use them, some brands are unsure how how to market their brands with custom tees.
Fortunately, it’s simple. Here are just two of the most common ways.
Employees Can Wear Branded Custom Tees as Uniforms.
One of the most common ways brands utilize tee shirts as part of their overall branding strategy is to use them as staff uniforms, and there are several benefits to it. First, employees become walking billboards for the brand. Whether they’re out on break or coming in for their shifts, their custom work shirts expose anyone around them to the brand. Second, it makes employees more efficient. If each individual is wearing a uniform, they’re more likely to feel like they’re on a team, and help each other out. Third, they help customers identify who your employees are, allowing them to get help if they need it. Uniforms are not only a form of marketing, but also customer service.
Custom Tees Can Be Given Away at Promotional Events.
If there are two things most people love, they’d be tee shirts, and free things. In one recent survey, some 62% of Americans said that they owned more than 10 tee shirts, and about 91% of them said that they have a favorite one. If a brand were to give a person something they undoubtedly would appreciate for free, they’d in turn begin to appreciate the brand itself.
It doesn’t matter how you use custom tees to market your company — be it through an employee uniform, through promotional giveaways, or both — what matters is actually using these excellent marketing materials to get the word out about your business.
If you have any questions about using tee shirts to market your company, feel free to share in the comments.
Giving away promotional items is obviously one of the best marketing tactics around. Promotional items are cost effective. Cheap custom tee shirts and screen printed totes each generate 200 and 1,000 brand impressions per advertising dollar, respectively. Plus, they have a huge impact. In one study, the vast majority (73.5%) of respondents said that they could remember the name of a brand who’d given them cheap custom tees better than a brand they’d seen advertised on TV.
Unfortunately, success is not guaranteed. If a custom tee isn’t designed well, no one is going to wear it. How then can it generate brand exposures if it’s wadded up in the back of someone’s drawer?
Instead of letting that catastrophe happen, use these tips to design great looking custom tees.
Consider the Colors.
Color is incredibly important. Pairing two or more colors that don’t work well with each other could potentially doom a custom tee from the start. Instead, it’s best to go one of three routes. First, you can use complementary colors, like red and green, blue and orange, and yellow and purple. Second, you could pair warm colors together, or cool colors together. Third, you could pair any color with white.
Consider Logo Placement.
If you give away custom tees to market your business, you’re going to have to make sure people see your logo. Consider putting it nice and big in one of three spots. First, you can put it right smack in the middle of the custom tee’s chest, which is where most companies put logos. Second, you could put it on the back, where there’s more room for an even bigger logo. Third, you could put a smaller logo on the breast of the custom tee, which won’t be able to be seen from far away, but is far more professional-looking.
Consider the Font.
If you want people to remember your company’s name, you’re going to have make it so people can read it. Choose a quality font that’s both legible and artistic. A fancy, cursive font is hard to read, while a childish looking font will make a bad impression. Instead, stick to the classics, like Arial, Verdana, or Times New Roman.
Though it’s not hard to design a shirt, it does take a little bit of though. If you have any questions about designing custom shirts, feel free to ask in the comments.
You don’t have to think too hard to come up with a couple good reasons why so many brands give away cheap custom tee shirts to promote their companies.
First of all, it works. Custom tees can produce 200 impressions per advertising dollar, which is the equivalent of 200,000 people seeing your brand for the first time for just $1,000. Plus, a survey revealed that nearly three out of four (73.5%) respondents stated that custom tees were more effective than TV advertising.
Second of all, people love tee shirts. About 95% of American wear them, and nine in 10 Americans own a tee shirt that they refuse to throw away because of its sentimental value.
Except, that doesn’t mean that they’re definitely going to wear your custom tees. It just means that they like them.
If you want to turn your brand’s loyal followers into walking billboards, you’re going to have to make custom tees that they want to wear, which can be a little tricky for someone who doesn’t have any fashion or graphic design knowledge.
Luckily, you can take a couple steps that will help. Here’s what you need to do.
Choose a High-Quality Shirt Material.
The thing about about cheap custom tees is that they’re, well, cheap, which to many companies is a good thing. They’re a cost-effective way to market a brand. However, you get out what you put in, and many times cheap custom tees wind up looking and feeling, well, cheap, and who wants to wear a cheap shirt?
Instead of buying a few hundred cheap custom tees, it’s better to buy only a couple hundred higher-quality shirts. Although this means that you won’t get your branded logo on as many people’s backs, it does mean that they’re more likely to wear the shirt, which is the entire point, right? What good would it be for 300 people to have your custom tees and never wear them? It’s much better to give 200 out, and have each one wear them.
Choose a High-Quality Ink.
You also have to consider the ink that your shirt printing service uses. Cheap ink will fade and peel away after only a couple washes, which obviously causes a couple problems. First of all, it means that the shirt will no longer represent your brand. No one will be able to see your brand’s logo if it’s not there anymore. Secondly, it also makes people less likely to wear the shirt, because, let’s face it, who’s going to want to wear a shirt that looks all faded and worn out, even if it’s relatively new?
If you want people to wear your shirts, you need to make shirts people want to wear. It’s that simple. If you have any questions, feel free to ask in the comments.
Giving away or selling cheap custom tee shirts might seem like weird ways to market a company, but just about every brand does one or the other, and for good reasons, too. Here are just a few.
People Love Custom Tees.
It’s no secret. Americans love their cheap custom tees. Just about everybody has them, and wears them at least once a week. According to a recent study, about 95% of Americans wear tee shirts, and another 89% of them wear a tee shirt at least once a week. Honestly, the odds that you’re wearing a tee shirt right now as you read this are good enough to gamble on.
They Have a High Marketing Impact.
According to a 2014 study from the Advertising Specialty Institute, branded custom tees are quite influential. About 57% of U.S. consumers feel more favorable about brands that gave them promotional custom tees, and why shouldn’t they? As we’ve already discussed, people love tee shirts.
They Continue Spreading Brand Awareness For Months.
Custom tees average about 200 impressions per dollar spent, which means that for each dollar invested in an order of branded, customized shirts, the shirt will be seen 200 times. In other words, a small, $1,000 investment will generate 200,000 impressions. What’s more, the people who get your branded shirts will continue to wear them, generating more and more impressions. According to ASI’s study, consumers generally keep branded shirts for about eight and a half months, which means that by giving someone a shirt, you basically turn them into a walking billboard for almost a full year.
If you want to get the word about your business without having to spend an arm and a leg doing it, considering investing in some custom tee shirts to give out or sell. People love them. They spread an amazing amount of brand awareness, and continue to do so for months.
If you have any questions, feel free to share in the comments.
People love wearing tee shirts. Like, really love wearing them. In fact, about 95% of Americans wear tee shirts, and 89% of them will wear a tee shirt at least once a week.
Because people love to wear tee shirts, companies have learned it’s a good idea to give away branded, custom tees bearing the company’s name and logo. In one recent study, about 48% of consumers had received a promotional, custom tee in the past 12 months. Not only is it a great way to engage with consumers, it also turns them into walking billboards — a genuine win-win for everyone.
However, that doesn’t guarantee that they’re going to wear the cheap custom tee shirts you’ve made to promote your business. People may love tee shirts, but that doesn’t mean they love every tee shirt.
If you want people to wear your cheap custom tees, you’re going to have to design a shirt that they’d want to wear. Here are a few tips to help.
One of the main reasons companies like the idea of giving away custom tees is because it’s cheap. It’s a very cost efficient way to get a brand name out there. Don’t be too cheap, though. If you are, you’ll make shirts that get worn once, and that’s it. What’s the point of even making them? Instead, companies are better off spending a dollar or two more on the material quality of their custom tees, even if that means having to make fewer custom tees. That way, people will at least wear them out rather than leaving them in the back of their drawer.
If you’re going to make custom tees that people would actually want to wear, you’re going to have to come up with a design that people dig. Consider hiring a freelance graphic designer to come up with something. They won’t charge you all that much for something simple, and you can reuse the design again. A good graphic design is a worthy investment.
The ink used when making custom printed shirts might not seem like all that big of a deal, but cheap ink cracks, fades, and peels. In other words, it won’t last long. Why make promotional tees that only promote your brand for a couple washes? Make sure you choose a screen printing service that only uses quality inks.
The key to designing awesome custom tees is to keep the end consumer in mind. If you want people to wear your shirts, you need to design a shirt they’d want to wear. It’s really that simple. If you have any questions, feel free to share in the comments.
Cheap custom tee shirts are excellent promotional tools. It’s why you see so many companies just handing out and giving away the custom tees they paid good money for for free at conventions and meetups. They turn anyone who wears them into walking billboards, while also increasing brand awareness and brand loyalty.
That’s what they can do, though, not what they will do. In order to receive these benefits, people have to actually wear the custom tee first. To get people to sport your company’s logo and name on their apparel, you need to design your custom tees well. Here are a few tips to help.
Keep It Simple.
In 1960, the U.S. Navy noted a design principle known as the KISS principle. The acronym stood for “Keep It Simple, Stupid.” Essentially, it means that systems work best if they’re kept simple. Believe it or not, this is also true for your custom tees. The simpler the graphic and the design, the more elegant and professional it’ll look. You don’t need to have big, complicated, full color logos. A simple, one color graphic or logo will do just fine.
Keep It Succinct.
Just as your design needs to be minimalist, so too should your custom tee’s text. The briefer the message, the more likely people are to read it all, and absorb its meaning. Though boiling a message down to just a few words may seem difficult, it’s more than possible. American author Ernest Hemingway was able to tell entire stories in just six words. Get to the heart of what you want to say, and just say it. Try not to put more than 10 words of text on your custom tee.
Keep It Conventional.
Sometimes, it pays to take risks. An unconventional looking custom tee is sure to catch more people’s eyes, but it’s also less likely to be worn. If you choose to put the meat of your shirt somewhere other than on the chest or the back, people aren’t going to want to wear it as much. If they don’t wear you customized shirts, then no one is going to get to see your business’s logo, slogan, or contact info. Basically, an unconventionally designed custom tee is counter intuitive to your purposes. Instead, put your design where it would be expected to go.
Designing a promotional tee can seem tricky, but it’s not that hard when you keep these principles in mind. Just keep it simple, succinct, and conventional, and people will definitely throw your shirt on.
If you have any questions or other design tips, feel free to share in the comments.