3 Reasons Why Branded Tees Are Super Effective Marketing Tools

It’s a well known fact: custom tees provide an excellent way toMake money t shirt vector generate brand awareness. But why? How can that be? Why is it that cheap custom tee shirts work so well? Take a look.

Attention Spans Have Shrunk.

The attention span of the average human being has shrunk. According to a new study by Microsoft, the average human attention span has fallen from 12 seconds — the average from 2000 — down to a measly eight seconds. What’s sad about that is the fact that goldfish are believed to have attention spans of nine seconds.

Customized Shirts Can Quickly Deliver a Message.

Since the average attention span has shrunken so much, marketers need to have a way to quickly and effectively deliver a message, which is exactly what branded, custom tees can do. A logo, a brand name, and maybe a design on a tee shirt can quickly generate brand impressions that will stick with the audience, because people process information faster visually. According to PsyBlog, the human brains analyzes and stores visual information many times faster than anything else. As Pyschotactics points out, humans retain only 10% of what they read but up to 30% of what they see.

Branded Shirts Are Also Incredibly Cost Efficient.

Not only are branded, promotional shirts effective, they’re cost efficient, too. In fact, printed shirts average about 200 impressions per advertising dollar. So if you spend $500 making custom shirts, you’ll get your brand in people’s brains about 100,000 times, and you know people will wear your shirts. People love tee shirts. In fact, about 89% of people who wear them will wear one once a week.

Basically, custom shirts are a cheap way to get your brand’s name in people’s head before they lose their attention. If you have any questions about the marketing power of custom shirts, feel free to share in the comments.

Social Media + Tee Shirt Making = Insane Success

Cheap custom tees are an excellent way to market a brand, and thanks to social media, they have an even more incredible marketing impact. Here’s how.

Social Media Increases Their Audience Reach.

Between Facebook, Snapchat, Flickr, WhatsApp, and Instagram, social media users share a staggering 1.8 billion photos each day. The photos virtually never go viral, but that doesn’t mean they aren’t seen by hundreds — if not thousands — of the uploader’s followers, and if the uploader is wearing one of your branded tees, well, that’s hundreds more brand impressions generated for you. What’s also amazing is that custom tees also generate about 200 brand impressions per dollar spent, and that’s before taking the effect of social media into account.

Social Media Creates a Better Brand Image.

Every time someone wears one of your branded shirts, it’s as though they’re personally recommending your business or service to those hundreds of people seeing them wear your shirt on social media. That might not sound like a big deal, but consider the fact that a 2012 RewardSteam survey found personal recommendations to be the number one driver of consumer purchase decisions at every stage of the purchase cycle, across multiple product categories.

Social Media Can Act as a Platform to Sell Custom Tees.

You can also use social media as a platform to sell your cheap custom tee shirts, and why wouldn’t you? People love tees. In fact, 95% of Americans wear them — 89% of whom wear them at least once a week — so why not sell them? Facebook has options that allow you to link to your web store easily, allowing new followers to quickly get one of your shirts and generate more awareness for your brand. You could also reward followers who post and share photos of themselves in your branded tees, which builds better relationships with your followers, and can generate a real buzz.

Social media is a marketing godsend. If you use social networks the correct way, you can amplify the marketing power of your branded tees. You can generate several times more brand impressions. You can build a better brand image. And you can even use it as a platform to build a better relationship with your brand’s followers.

If you have any questions about how social media can complement your tee shirt marketing strategy, feel free to share in the comments.

How Do Brands Use Tee Shirts to Market Themselves?

Never, ever underestimate the marketing power of cheap custom tee shirts. After all, they’re one of the most cost efficient ways to increase brand awareness.

On average, branded tee shirts generate 200 impressions per advertising dollar, which means that for every dollar spent making cheap custom tees, as many as 200 people will be exposed to the brand.

Plus, those who are exposed to brand because of a custom tee are more likely to remember the brand. In one recent survey, 73.5% of respondents said that marketing through tee shirts was a more effective tactic than TV advertising.

While the benefits of using custom tees to market a company make it obvious why a company would use them, some brands are unsure how how to market their brands with custom tees.

Fortunately, it’s simple. Here are just two of the most common ways.

Employees Can Wear Branded Custom Tees as Uniforms.

One of the most common ways brands utilize tee shirts as part of their overall branding strategy is to use them as staff uniforms, and there are several benefits to it. First, employees become walking billboards for the brand. Whether they’re out on break or coming in for their shifts, their custom work shirts expose anyone around them to the brand. Second, it makes employees more efficient. If each individual is wearing a uniform, they’re more likely to feel like they’re on a team, and help each other out. Third, they help customers identify who your employees are, allowing them to get help if they need it. Uniforms are not only a form of marketing, but also customer service.

Custom Tees Can Be Given Away at Promotional Events.

If there are two things most people love, they’d be tee shirts, and free things. In one recent survey, some 62% of Americans said that they owned more than 10 tee shirts, and about 91% of them said that they have a favorite one. If a brand were to give a person something they undoubtedly would appreciate for free, they’d in turn begin to appreciate the brand itself.

It doesn’t matter how you use custom tees to market your company — be it through an employee uniform, through promotional giveaways, or both — what matters is actually using these excellent marketing materials to get the word out about your business.

If you have any questions about using tee shirts to market your company, feel free to share in the comments.

Three Things You Didn’t Know You Had to Think About When Designing a Shirt

Giving away promotional items is obviously one of the best marketing tactics around. Promotional items are cost effective. Cheap custom tee shirts and screen printed totes each generate 200 and 1,000 brand impressions per advertising dollar, respectively. Plus, they have a huge impact. In one study, the vast majority (73.5%) of respondents said that they could remember the name of a brand who’d given them cheap custom tees better than a brand they’d seen advertised on TV.

Unfortunately, success is not guaranteed. If a custom tee isn’t designed well, no one is going to wear it. How then can it generate brand exposures if it’s wadded up in the back of someone’s drawer?

Instead of letting that catastrophe happen, use these tips to design great looking custom tees.

Consider the Colors.

Color is incredibly important. Pairing two or more colors that don’t work well with each other could potentially doom a custom tee from the start. Instead, it’s best to go one of three routes. First, you can use complementary colors, like red and green, blue and orange, and yellow and purple. Second, you could pair warm colors together, or cool colors together. Third, you could pair any color with white.

Consider Logo Placement.

If you give away custom tees to market your business, you’re going to have to make sure people see your logo. Consider putting it nice and big in one of three spots. First, you can put it right smack in the middle of the custom tee’s chest, which is where most companies put logos. Second, you could put it on the back, where there’s more room for an even bigger logo. Third, you could put a smaller logo on the breast of the custom tee, which won’t be able to be seen from far away, but is far more professional-looking.

Consider the Font.

If you want people to remember your company’s name, you’re going to have make it so people can read it. Choose a quality font that’s both legible and artistic. A fancy, cursive font is hard to read, while a childish looking font will make a bad impression. Instead, stick to the classics, like Arial, Verdana, or Times New Roman.

Though it’s not hard to design a shirt, it does take a little bit of though. If you have any questions about designing custom shirts, feel free to ask in the comments.

The Two Things You Need to Know About Designing Shirts People Want to Wear

You don’t have to think too hard to come up with a couple good reasons why so many brands give away cheap custom tee shirts to promote their companies.

First of all, it works. Custom tees can produce 200 impressions per advertising dollar, which is the equivalent of 200,000 people seeing your brand for the first time for just $1,000. Plus, a survey revealed that nearly three out of four (73.5%) respondents stated that custom tees were more effective than TV advertising.

Second of all, people love tee shirts. About 95% of American wear them, and nine in 10 Americans own a tee shirt that they refuse to throw away because of its sentimental value.

Except, that doesn’t mean that they’re definitely going to wear your custom tees. It just means that they like them.

If you want to turn your brand’s loyal followers into walking billboards, you’re going to have to make custom tees that they want to wear, which can be a little tricky for someone who doesn’t have any fashion or graphic design knowledge.

Luckily, you can take a couple steps that will help. Here’s what you need to do.

Choose a High-Quality Shirt Material.

The thing about about cheap custom tees is that they’re, well, cheap, which to many companies is a good thing. They’re a cost-effective way to market a brand. However, you get out what you put in, and many times cheap custom tees wind up looking and feeling, well, cheap, and who wants to wear a cheap shirt?

Instead of buying a few hundred cheap custom tees, it’s better to buy only a couple hundred higher-quality shirts. Although this means that you won’t get your branded logo on as many people’s backs, it does mean that they’re more likely to wear the shirt, which is the entire point, right? What good would it be for 300 people to have your custom tees and never wear them? It’s much better to give 200 out, and have each one wear them.

Choose a High-Quality Ink.

You also have to consider the ink that your shirt printing service uses. Cheap ink will fade and peel away after only a couple washes, which obviously causes a couple problems. First of all, it means that the shirt will no longer represent your brand. No one will be able to see your brand’s logo if it’s not there anymore. Secondly, it also makes people less likely to wear the shirt, because, let’s face it, who’s going to want to wear a shirt that looks all faded and worn out, even if it’s relatively new?

If you want people to wear your shirts, you need to make shirts people want to wear. It’s that simple. If you have any questions, feel free to ask in the comments.

Is Tee Shirt Marketing Actually Effective?

Giving away or selling cheap custom tee shirts might seem like weird ways to market a company, but just about every brand does one or the other, and for good reasons, too. Here are just a few.

People Love Custom Tees.

It’s no secret. Americans love their cheap custom tees. Just about everybody has them, and wears them at least once a week. According to a recent study, about 95% of Americans wear tee shirts, and another 89% of them wear a tee shirt at least once a week. Honestly, the odds that you’re wearing a tee shirt right now as you read this are good enough to gamble on.

They Have a High Marketing Impact.

According to a 2014 study from the Advertising Specialty Institute, branded custom tees are quite influential. About 57% of U.S. consumers feel more favorable about brands that gave them promotional custom tees, and why shouldn’t they? As we’ve already discussed, people love tee shirts.

They Continue Spreading Brand Awareness For Months.

Custom tees average about 200 impressions per dollar spent, which means that for each dollar invested in an order of branded, customized shirts, the shirt will be seen 200 times. In other words, a small, $1,000 investment will generate 200,000 impressions. What’s more, the people who get your branded shirts will continue to wear them, generating more and more impressions. According to ASI’s study, consumers generally keep branded shirts for about eight and a half months, which means that by giving someone a shirt, you basically turn them into a walking billboard for almost a full year.

If you want to get the word about your business without having to spend an arm and a leg doing it, considering investing in some custom tee shirts to give out or sell. People love them. They spread an amazing amount of brand awareness, and continue to do so for months.

If you have any questions, feel free to share in the comments.

How to Design a Shirt People Are Going to Wear

People love wearing tee shirts. Like, really love wearing them. In fact, about 95% of Americans wear tee shirts, and 89% of them will wear a tee shirt at least once a week.

Because people love to wear tee shirts, companies have learned it’s a good idea to give away branded, custom tees bearing the company’s name and logo. In one recent study, about 48% of consumers had received a promotional, custom tee in the past 12 months. Not only is it a great way to engage with consumers, it also turns them into walking billboards — a genuine win-win for everyone.

However, that doesn’t guarantee that they’re going to wear the cheap custom tee shirts you’ve made to promote your business. People may love tee shirts, but that doesn’t mean they love every tee shirt.

If you want people to wear your cheap custom tees, you’re going to have to design a shirt that they’d want to wear. Here are a few tips to help.

Quality Material.

One of the main reasons companies like the idea of giving away custom tees is because it’s cheap. It’s a very cost efficient way to get a brand name out there. Don’t be too cheap, though. If you are, you’ll make shirts that get worn once, and that’s it. What’s the point of even making them? Instead, companies are better off spending a dollar or two more on the material quality of their custom tees, even if that means having to make fewer custom tees. That way, people will at least wear them out rather than leaving them in the back of their drawer.

Quality Design.

If you’re going to make custom tees that people would actually want to wear, you’re going to have to come up with a design that people dig. Consider hiring a freelance graphic designer to come up with something. They won’t charge you all that much for something simple, and you can reuse the design again. A good graphic design is a worthy investment.

Quality Ink.

The ink used when making custom printed shirts might not seem like all that big of a deal, but cheap ink cracks, fades, and peels. In other words, it won’t last long. Why make promotional tees that only promote your brand for a couple washes? Make sure you choose a screen printing service that only uses quality inks.

The key to designing awesome custom tees is to keep the end consumer in mind. If you want people to wear your shirts, you need to design a shirt they’d want to wear. It’s really that simple. If you have any questions, feel free to share in the comments.

Three Things You Need to Do When Designing Custom Tees If You Actually Want People to Wear Them

Cheap custom tee shirts are excellent promotional tools. It’s why you see so many companies just handing out and giving away the custom tees they paid good money for for free at conventions and meetups. They turn anyone who wears them into walking billboards, while also increasing brand awareness and brand loyalty.

That’s what they can do, though, not what they will do. In order to receive these benefits, people have to actually wear the custom tee first. To get people to sport your company’s logo and name on their apparel, you need to design your custom tees well. Here are a few tips to help.

Keep It Simple.

In 1960, the U.S. Navy noted a design principle known as the KISS principle. The acronym stood for “Keep It Simple, Stupid.” Essentially, it means that systems work best if they’re kept simple. Believe it or not, this is also true for your custom tees. The simpler the graphic and the design, the more elegant and professional it’ll look. You don’t need to have big, complicated, full color logos. A simple, one color graphic or logo will do just fine.

Keep It Succinct.

Just as your design needs to be minimalist, so too should your custom tee’s text. The briefer the message, the more likely people are to read it all, and absorb its meaning. Though boiling a message down to just a few words may seem difficult, it’s more than possible. American author Ernest Hemingway was able to tell entire stories in just six words. Get to the heart of what you want to say, and just say it. Try not to put more than 10 words of text on your custom tee.

Keep It Conventional.

Sometimes, it pays to take risks. An unconventional looking custom tee is sure to catch more people’s eyes, but it’s also less likely to be worn. If you choose to put the meat of your shirt somewhere other than on the chest or the back, people aren’t going to want to wear it as much. If they don’t wear you customized shirts, then no one is going to get to see your business’s logo, slogan, or contact info. Basically, an unconventionally designed custom tee is counter intuitive to your purposes. Instead, put your design where it would be expected to go.

Designing a promotional tee can seem tricky, but it’s not that hard when you keep these principles in mind. Just keep it simple, succinct, and conventional, and people will definitely throw your shirt on.

If you have any questions or other design tips, feel free to share in the comments.

Three Reasons Custom Tees Make Great Marketing Materials

If you’ve ever been to a professional fair, expo, or meetup, then chances are you noticed several of the companies tabling were giving away cheap custom tee shirts. Obviously, they did it as a way to promote their companies, but why do what everyone else does? If you wanted to stand out from the crowd, wouldn’t it make more sense to give something other than custom tees away?

The short answer is that it works. Custom tees are a cost effective way to promote a company, increase brand awareness, and perhaps even convince and convert customers. Here’s how.

It’s Incredibly Affordable.

For every dollar spent on custom tees, 200 impressions are generated. Say for example you spent $200 making custom tees. You’d get 40,000 impressions. If it takes about 10 impressions to convince and convert a new customer, then your simple order of custom tees has helped you get 4,000 new sales. Multiply that by the value of your customer, and subtract $200 from it, and you’ll know how much can be possibly made from your small order of custom tees.

It’s Amazingly Effective.

The moment someone wears one of your custom tees, they become a walking billboard for your company. Though most people know this to be true, it’s often dismissed as a rather ineffective marketing tool However, 73.5% of one survey’s respondents said that branded apparel are more effective marketing tools than TV ads.

It’s a Great Way to Improve Brand Recognition.

Lastly, custom shirts can improve a company’s brand recognition, even if the customer doesn’t ultimately decide to go do business. An attention grabbing graphic or phrase will catch readers’ eyes and then stick the company in their memory for later.

If you’re thinking about ordering custom tees to promote your company, contact a custom screen printing services today. If you have any questions, feel free to ask in the comments.