Giving away or selling cheap custom tee shirts might seem like weird ways to market a company, but just about every brand does one or the other, and for good reasons, too. Here are just a few.
People Love Custom Tees.
It’s no secret. Americans love their cheap custom tees. Just about everybody has them, and wears them at least once a week. According to a recent study, about 95% of Americans wear tee shirts, and another 89% of them wear a tee shirt at least once a week. Honestly, the odds that you’re wearing a tee shirt right now as you read this are good enough to gamble on.
They Have a High Marketing Impact.
According to a 2014 study from the Advertising Specialty Institute, branded custom tees are quite influential. About 57% of U.S. consumers feel more favorable about brands that gave them promotional custom tees, and why shouldn’t they? As we’ve already discussed, people love tee shirts.
They Continue Spreading Brand Awareness For Months.
Custom tees average about 200 impressions per dollar spent, which means that for each dollar invested in an order of branded, customized shirts, the shirt will be seen 200 times. In other words, a small, $1,000 investment will generate 200,000 impressions. What’s more, the people who get your branded shirts will continue to wear them, generating more and more impressions. According to ASI’s study, consumers generally keep branded shirts for about eight and a half months, which means that by giving someone a shirt, you basically turn them into a walking billboard for almost a full year.
If you want to get the word about your business without having to spend an arm and a leg doing it, considering investing in some custom tee shirts to give out or sell. People love them. They spread an amazing amount of brand awareness, and continue to do so for months.
If you have any questions, feel free to share in the comments.