It’s a well known fact: custom tees provide an excellent way to generate brand awareness. But why? How can that be? Why is it that cheap custom tee shirts work so well? Take a look.

Attention Spans Have Shrunk.

The attention span of the average human being has shrunk. According to a new study by Microsoft, the average human attention span has fallen from 12 seconds — the average from 2000 — down to a measly eight seconds. What’s sad about that is the fact that goldfish are believed to have attention spans of nine seconds.

Customized Shirts Can Quickly Deliver a Message.

Since the average attention span has shrunken so much, marketers need to have a way to quickly and effectively deliver a message, which is exactly what branded, custom tees can do. A logo, a brand name, and maybe a design on a tee shirt can quickly generate brand impressions that will stick with the audience, because people process information faster visually. According to PsyBlog, the human brains analyzes and stores visual information many times faster than anything else. As Pyschotactics points out, humans retain only 10% of what they read but up to 30% of what they see.

Branded Shirts Are Also Incredibly Cost Efficient.

Not only are branded, promotional shirts effective, they’re cost efficient, too. In fact, printed shirts average about 200 impressions per advertising dollar. So if you spend $500 making custom shirts, you’ll get your brand in people’s brains about 100,000 times, and you know people will wear your shirts. People love tee shirts. In fact, about 89% of people who wear them will wear one once a week.

Basically, custom shirts are a cheap way to get your brand’s name in people’s head before they lose their attention. If you have any questions about the marketing power of custom shirts, feel free to share in the comments.

Cheap custom tees are an excellent way to market a brand, and thanks to social media, they have an even more incredible marketing impact. Here’s how.

Social Media Increases Their Audience Reach.

Between Facebook, Snapchat, Flickr, WhatsApp, and Instagram, social media users share a staggering 1.8 billion photos each day. The photos virtually never go viral, but that doesn’t mean they aren’t seen by hundreds — if not thousands — of the uploader’s followers, and if the uploader is wearing one of your branded tees, well, that’s hundreds more brand impressions generated for you. What’s also amazing is that custom tees also generate about 200 brand impressions per dollar spent, and that’s before taking the effect of social media into account.

Social Media Creates a Better Brand Image.

Every time someone wears one of your branded shirts, it’s as though they’re personally recommending your business or service to those hundreds of people seeing them wear your shirt on social media. That might not sound like a big deal, but consider the fact that a 2012 RewardSteam survey found personal recommendations to be the number one driver of consumer purchase decisions at every stage of the purchase cycle, across multiple product categories.

Social Media Can Act as a Platform to Sell Custom Tees.

You can also use social media as a platform to sell your cheap custom tee shirts, and why wouldn’t you? People love tees. In fact, 95% of Americans wear them — 89% of whom wear them at least once a week — so why not sell them? Facebook has options that allow you to link to your web store easily, allowing new followers to quickly get one of your shirts and generate more awareness for your brand. You could also reward followers who post and share photos of themselves in your branded tees, which builds better relationships with your followers, and can generate a real buzz.

Social media is a marketing godsend. If you use social networks the correct way, you can amplify the marketing power of your branded tees. You can generate several times more brand impressions. You can build a better brand image. And you can even use it as a platform to build a better relationship with your brand’s followers.

If you have any questions about how social media can complement your tee shirt marketing strategy, feel free to share in the comments.

Never, ever underestimate the marketing power of cheap custom tee shirts. After all, they’re one of the most cost efficient ways to increase brand awareness.

On average, branded tee shirts generate 200 impressions per advertising dollar, which means that for every dollar spent making cheap custom tees, as many as 200 people will be exposed to the brand.

Plus, those who are exposed to brand because of a custom tee are more likely to remember the brand. In one recent survey, 73.5% of respondents said that marketing through tee shirts was a more effective tactic than TV advertising.

While the benefits of using custom tees to market a company make it obvious why a company would use them, some brands are unsure how how to market their brands with custom tees.

Fortunately, it’s simple. Here are just two of the most common ways.

Employees Can Wear Branded Custom Tees as Uniforms.

One of the most common ways brands utilize tee shirts as part of their overall branding strategy is to use them as staff uniforms, and there are several benefits to it. First, employees become walking billboards for the brand. Whether they’re out on break or coming in for their shifts, their custom work shirts expose anyone around them to the brand. Second, it makes employees more efficient. If each individual is wearing a uniform, they’re more likely to feel like they’re on a team, and help each other out. Third, they help customers identify who your employees are, allowing them to get help if they need it. Uniforms are not only a form of marketing, but also customer service.

Custom Tees Can Be Given Away at Promotional Events.

If there are two things most people love, they’d be tee shirts, and free things. In one recent survey, some 62% of Americans said that they owned more than 10 tee shirts, and about 91% of them said that they have a favorite one. If a brand were to give a person something they undoubtedly would appreciate for free, they’d in turn begin to appreciate the brand itself.

It doesn’t matter how you use custom tees to market your company — be it through an employee uniform, through promotional giveaways, or both — what matters is actually using these excellent marketing materials to get the word out about your business.

If you have any questions about using tee shirts to market your company, feel free to share in the comments.

Giving away or selling cheap custom tee shirts might seem like weird ways to market a company, but just about every brand does one or the other, and for good reasons, too. Here are just a few.

People Love Custom Tees.

It’s no secret. Americans love their cheap custom tees. Just about everybody has them, and wears them at least once a week. According to a recent study, about 95% of Americans wear tee shirts, and another 89% of them wear a tee shirt at least once a week. Honestly, the odds that you’re wearing a tee shirt right now as you read this are good enough to gamble on.

They Have a High Marketing Impact.

According to a 2014 study from the Advertising Specialty Institute, branded custom tees are quite influential. About 57% of U.S. consumers feel more favorable about brands that gave them promotional custom tees, and why shouldn’t they? As we’ve already discussed, people love tee shirts.

They Continue Spreading Brand Awareness For Months.

Custom tees average about 200 impressions per dollar spent, which means that for each dollar invested in an order of branded, customized shirts, the shirt will be seen 200 times. In other words, a small, $1,000 investment will generate 200,000 impressions. What’s more, the people who get your branded shirts will continue to wear them, generating more and more impressions. According to ASI’s study, consumers generally keep branded shirts for about eight and a half months, which means that by giving someone a shirt, you basically turn them into a walking billboard for almost a full year.

If you want to get the word about your business without having to spend an arm and a leg doing it, considering investing in some custom tee shirts to give out or sell. People love them. They spread an amazing amount of brand awareness, and continue to do so for months.

If you have any questions, feel free to share in the comments.

If you’ve ever been to a professional fair, expo, or meetup, then chances are you noticed several of the companies tabling were giving away cheap custom tee shirts. Obviously, they did it as a way to promote their companies, but why do what everyone else does? If you wanted to stand out from the crowd, wouldn’t it make more sense to give something other than custom tees away?

The short answer is that it works. Custom tees are a cost effective way to promote a company, increase brand awareness, and perhaps even convince and convert customers. Here’s how.

It’s Incredibly Affordable.

For every dollar spent on custom tees, 200 impressions are generated. Say for example you spent $200 making custom tees. You’d get 40,000 impressions. If it takes about 10 impressions to convince and convert a new customer, then your simple order of custom tees has helped you get 4,000 new sales. Multiply that by the value of your customer, and subtract $200 from it, and you’ll know how much can be possibly made from your small order of custom tees.

It’s Amazingly Effective.

The moment someone wears one of your custom tees, they become a walking billboard for your company. Though most people know this to be true, it’s often dismissed as a rather ineffective marketing tool However, 73.5% of one survey’s respondents said that branded apparel are more effective marketing tools than TV ads.

It’s a Great Way to Improve Brand Recognition.

Lastly, custom shirts can improve a company’s brand recognition, even if the customer doesn’t ultimately decide to go do business. An attention grabbing graphic or phrase will catch readers’ eyes and then stick the company in their memory for later.

If you’re thinking about ordering custom tees to promote your company, contact a custom screen printing services today. If you have any questions, feel free to ask in the comments.