If you’ve ever been to a professional fair, expo, or meetup, then chances are you noticed several of the companies tabling were giving away cheap custom tee shirts. Obviously, they did it as a way to promote their companies, but why do what everyone else does? If you wanted to stand out from the crowd, wouldn’t it make more sense to give something other than custom tees away?

The short answer is that it works. Custom tees are a cost effective way to promote a company, increase brand awareness, and perhaps even convince and convert customers. Here’s how.

It’s Incredibly Affordable.

For every dollar spent on custom tees, 200 impressions are generated. Say for example you spent $200 making custom tees. You’d get 40,000 impressions. If it takes about 10 impressions to convince and convert a new customer, then your simple order of custom tees has helped you get 4,000 new sales. Multiply that by the value of your customer, and subtract $200 from it, and you’ll know how much can be possibly made from your small order of custom tees.

It’s Amazingly Effective.

The moment someone wears one of your custom tees, they become a walking billboard for your company. Though most people know this to be true, it’s often dismissed as a rather ineffective marketing tool However, 73.5% of one survey’s respondents said that branded apparel are more effective marketing tools than TV ads.

It’s a Great Way to Improve Brand Recognition.

Lastly, custom shirts can improve a company’s brand recognition, even if the customer doesn’t ultimately decide to go do business. An attention grabbing graphic or phrase will catch readers’ eyes and then stick the company in their memory for later.

If you’re thinking about ordering custom tees to promote your company, contact a custom screen printing services today. If you have any questions, feel free to ask in the comments.