Nike says they are not trying to cause
controversy with their new line of Gold Digger t-shirts.  I believe them.  Everyone knows that if you create something
controversial it certainly won’t get free press and sell like hot cakes!  Last year Nike released a line of custom printed t-shirts that promoted illegal drug use and had “no idea” the shirts
would be perceived that way.  Now this
year, the Gold Digger t-shirts have got some lady Olympians chasing Nike with shovels.  They are not pleased with
negative stereotype associated with the term. 
So I’m guessing no Lady Olympians will be sporting Nike this year.   But I AM guessing the same youth who were
sporting last year’s controversial screen printed t-shirts will be doing the
same this year.