I won’t be surprised if this topic ends up in the Weekend Update on Saturday Night Live. It looks like a prime candidate for Amy and Seth’s “Really?” segment. Apparently Nike and it’s what I would assume vast marketing department has never heard the terms “Get High”, “Dope”, and “F – K Gravity” in reference to drug use. Really? The scandal began when Boston
City Mayor Tom Menino saw a display of screen printed t-shirts in the Niketown window. Outraged by the messages these t-shirts sent he contacted Nike. After a long slow inhale and cough Nike responded by saying “What?”. Apparently Menino was way off base and totally had his mind in the gutter. Nike simply explained “These t-shirts are in reference to Sports (cough cough) not illegal drugs!” Really? I guess we are then to assume that what would appear to be a spilling pill bottle under the word DOPE is actually a cannon shooting confetti after a big win. Really? Nike also explained that the phrases on the printed t-shirts are phrases commonly used by surfers, skateboarders, and BMX bike riders. Yes Really! This is their statement.